What is Employee Data and how to get started with it

1. Employee Data is understanding your employees better

IT knows everything about devices and technology, but often lacks understanding of employees.

Even employees in similar roles may have different needs, depending on whether they are supervisors, how much they work remotely, or how often they interact with external customers.

Employee Data provides another layer of data and insights to help understand why some experiences are poor and some are good. Employee Data is collected directly from the employees, capturing behaviours and preferences that other metrics cannot.

Data can then be used in service development, for example, by designing support models for different employee needs, prioritising IT improvements by employee segment or optimising support processes based on employee IT skills and problem-solving behaviour.

Employee Data in practice means:

A set of questions, selected by you, is shown to employees after any of our experience surveys, across all active measurement areas
Ready-made questions and answer options covering the following topics: Role and responsibilities, Work routines, Technology mindset, Working with AI
The earlier existing IT support profile questions are merged into the Employee Data set
All data is automatically linked to feedback 6 months back

2. How to start collecting Employee Data

Start collecting Employee Data with a few simple steps:

Decide which questions to ask from a list of 13. See questions below. We recommend not to activate them all, but based on what areas of IT you measure, select 2-5 relevant questions. See our recommendation per measurement area.
If you choose to use the Role category question, decide on the roles (max 12 options, 6-8 recommended).
Contact your Customer Success Manager to determine which questions to ask, and they will activate data collection by changing a few settings in your HappySignals instance.
Employee Data questions start showing to employees immediately as follow-up questions to our experience surveys

Employee Data questions to select from:

Related to the role and responsibilities of the employee
- Role category question (answer options defined by the customer)
- Supervisory role question
- Frequency of external customer work question
- Variability of work question
Related to the work routines of the employee
- Work time spent on computer question
- Share of remote work question
Related to the technology mindset of the employee
- Problem-solving behaviour question
- IT skills question
- Adopting new tools question
Related to working with AI
- AI usage question
- AI skills question
- Attitude towards AI question
- Influence of AI question

3. How to analyse Employee Data

Employee Data is visible in your HappySignals instance as soon as you start collecting it. We also connect employee data to your historical experience data dating back 6 months. You can find the employee data from the following locations in HappySignals:

A. Employees page in the Identify section

You can find Employee Data linked to Happiness in the “Employees” page. Here you can see which employee types are the happiest and which groups struggle the most with your services in each measurement area.

You can also select a relevant service as a filter and narrow the Employees view to show only employees who have given feedback about that service.

B. Employee Data as a filter in the Experience view

You can select a relevant Employee Data value (for example, "Frontline workers") as a filter in Experience view to see which services are causing Frontline workers the most problems or delight.

Screenshot 2026-02-06 at 16.23.02

C. Employee Data as a filter in the Feedback view

You can filter open text feedback and the feedback summary by Employee Data, for example, looking into what employees working 4-5 days a week remotely say.

D. Employee Overview under Home

In the Employee Overview under Home, you can explore overall employee demographics. This view combines all Employee Data responses and helps you understand the overall preferences and behaviours of employees across your organisation. Read more about Employee Overview page

E. Employee Data selectable in Hotspots view

You can select Employee Data as the basis for your hotspots analysis.

4. Employee Data updates and skipped questions

Employee Data is collected through follow-up questions shown after experience surveys. Once an employee answers an Employee Data question, the answer is stored and used for reporting and analysis.

Can employees update their Employee Data answers?

Currently, Employee Data answers cannot be updated after they have been submitted. The response provided by the employee remains unchanged in the system.

Support for updating Employee Data responses is planned for a future product release.

What happens if a question is skipped?

Employee Data questions are optional, and employees may choose to skip a question.

When a question is skipped:

No Employee Data value is stored for that question.
The question is considered completed and will not be presented to the employee again.
As a result, the employee will not have another opportunity to answer that specific Employee Data question unless future product functionality provides a way to update or manage Employee Data responses.

Because skipped questions are not re-asked, we recommend carefully selecting the Employee Data questions that are most relevant to your organization before enabling data collection.

This approach keeps the survey experience lightweight while ensuring that collected Employee Data remains consistent for analysis.