Learn how to navigate and interpret the key metrics on the HappySignals Measure page to understand your organization’s survey activity.
The HappySignals Measure page is a powerful tool that is designed to help organizations track the volume and timing of responses to surveys sent to end-users. This guide explains the key metrics displayed on the Measure page—Responses, Daily Responses, and Response Rate—and how to use these metrics to understand your organization’s survey activity.
To understand the differences between metrics shown on the Measure and Identify pages, refer to our detailed article on Measure vs. Identify.
Understanding the Measure Page
The Measure page is designed to help you understand how your organization is measuring experiences across different touchpoints, and how much feedback you are receiving about each measurement area.
This page features several key metrics, each offering a different perspective on user feedback. Let's break down these metrics below:
Key Metrics on the Measure Page
Responses
Definition: The “Responses” metric represents the total number of survey responses submitted by end-users during your selected date range.
Why It Matters: Monitoring Daily Responses allows you to see trends in survey engagement over time. This can help you identify days or periods with higher or lower response activity and assess the overall participation in your survey process.
Daily Responses
Definition: “Daily Responses” represents the average number of survey responses received each day within the specified period. This metric is calculated based on the date the survey was sent, reflecting the daily distribution of responses for those specific days.
Why It Matters: Monitoring Daily Responses allows you to see trends in survey engagement over time. This can help you identify days or periods with higher or lower response activity, providing insights into when end-users are more likely to respond.
Response Rate
Definition: The "Response Rate" is the percentage of surveys that have received a response. It is calculated by dividing the number of Responses by the number of surveys sent.
Why It Matters: The Response Rate provides insight into how effectively your organization is encouraging end-users to complete surveys. A higher response rate suggests stronger engagement, while a lower rate may suggest that users are less motivated to give feedback, potentially signaling a need for changes in how surveys are sent or how your organization communicates about the feedback process internally.
Why Are There Different Numbers of Responses on the Measure vs. Identify Pages?
The Measure page tracks responses based on when surveys were sent. For example, if a survey is sent on Monday and the end-user submits their response on Thursday, that response will still be counted in Monday's metrics on the Measure page.
In contrast, the Identify page tracks responses based on when they are received. Because end-users may take a few days to respond, you might notice discrepancies in the number of responses shown between the Measure and Identify pages.
Learn more in this detailed article on Measure vs. Identify